05/16 - present

Freelance/Self-employed

donnanboddencreative

Assist clients with content strategy, storytelling creation and brand development based on business objectives and customer/end user requirements. Responsible for creating comprehensive plans for near-term and future content. Develop client content requirements and create content strategy by planning and implementing strategy across project life stages including pre-production, production and post-production cycles. Manage all components of project including research, editorial oversight, content management, content creation and optimization, content delivery, promotion and evaluation.

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05/15 – 05/16

Creative Writer (Contractor)

Major Telecommunications Corporation

Basking Ridge, NJ

Created and managed communications plans and strategies to achieve business objectives. Developed and managed new and existing content and for corporate HR intranet, portals and verticals. Worked closely with subject matter experts and customers to develop content and design that maintains brand voice. Provided research on relevant industry trends relative to content design,development and management. Managed content updates and page modifications through a Drupal-based content management system. Wrote and edited copy, as needed, for emails, intranet, and other media. Ensured branding standards were consistent and maintained across writing assignments.

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​08/14 – 10/14

​Program Manager (Contractor)

Bank of America

New York, NY

Managed development of sales presentations for UHNW segment. Wrote, edited and reviewed content for brand tone and proper messaging; support approval, communication, execution and stewardship of core brand guidelines to ensure integrity of the UHNW brands at both national and local levels. Created and communicated written creative briefs for use by agencies (creative, advertising, packaging, collateral, merchandising) to direct concepts for effective execution of marketing programs and objectives. Supported execution of brand delivery components for nationally sponsored events. Developed detailed project completion plans, budget estimates and schedules. Tracked and managed project budgets. Ensured completion of deliverables and adherence to time lines. Managed day-to-day operational aspects of a project, scope, budget, deadlines. Motivated teams of cross-functional disciplines (strategy, design and development) to achieve the desired project goal. Collected and document project requirements, working with the senior manager and internal team to identify all business needs. Prepared and presented schedules, budgets and other documentation to clients. Assisted in QA efforts for assigned projects and clients. Managed, evaluated and responded to change requests and issues. Coordinated and managed third party and in-house agencies. Gathered and organized assets from subject matter experts. Published creative and secured all necessary internal approvals from key stakeholders to legal and compliance.

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4/14 – 07/14

Freelance Writer (Consultant) AXA Financial Marketing and Communications New York, NY

Responsible for developing content for annuity, employer-sponsored and life insurance websites.

 

04/13 – 06/13

Interactive Content Manager (Consultant) Merck Pharmaceuticals Global Creative Services Whitehouse, NJ

Managed development of content for all aspects of the Merck Global Creative Services online presence. Wrote, edited and proofread all site content for GCS clients. Worked closely with the technical teams to maintain site standards with regard to new development. In addition, had responsibility for crafting site promotions, email newsletters and online outreach campaigns.

 

10/10 – 12/12

Senior Copywriting Specialist Agency Distribution Communications Prudential Financial, Newark, NJ

Responsible for developing, editing and managing content for on-line newsletters, print collateral intranet sites, e-mail communications, invitations and promotions. Measured communications progress through surveys, focus groups and metrics. Refined and improved plans and tactics based on the results. Developed and managed internal communications plans and editorial calendar for AD intranet to implement weekly refreshes, site architecture enhancements and updates. Managed and enhanced the intranet presence for the AD content organization including overseeing the content communities. Worked closely with leadership team to identify opportunities to communicate achievements and to promote content assets. Developed and managed relationships with business partners providing counsel and developing strategic communications plans to support organizational goals.

 

03/08 – 08/08

Interactive Project Manager (Consultant)

e Business Development Group

Prudential Financial, Newark, NJ

Planned, directed and coordinated activities of projects to ensure that goals or objectives of projects for website development were accomplished within prescribed time frame and funding parameters. Reviewed project plans to determine time frame, funding limitations, procedures for accomplishing projects, staffing requirements, and commitment of available resources to various phases of projects. Created work plans and multi-disciplinary staffing for each phase of project and arranged for recruitment or assignment of project personnel. Consulted with project staff to outline work plans and to assign duties, responsibilities and scope of authority. Directed and coordinated activities of assigned personnel to ensure projects remained on schedule and within prescribed budget. Reviewed status reports prepared by project personnel and modified schedules as required. Prepared project reports for management and clients. Coordinated with project personnel for technical expertise and solutions to resolve client issues.

 

 

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